Biography Petra Blaisse
Dutch designer Petra Blaisse works in a multitude of creative areas, including textile, landscape and exhibition design. She founded Inside Outside in Amsterdam in 1991.
Petra Blaisse started her career at the Stedelijk Museum in Amsterdam, in the Department of Applied Arts. From 1987, she worked as freelance designer and won distinction for her installations of architectural work, in which the exhibited work was challenged more than displayed. Gradually her focus shifted to the use of textiles, light and finishes in interior space and, at the same time, to the design of gardens and landscapes.
Since 1999 Blaisse invites specialists of various disciplines to work with her. Currently the team consists of about ten people of different nationalities and backgrounds. As a team, Inside Outside has brought the essence of the work to greater strength.
Inside Outside works globally on projects of increasing technical sophistication, ambition and scale. Throughout the years, Inside Outside has collaborated with various architects and designers. Blaisse has lectured and taught extensively in Europe, Asia and the United States. Her work has been included in numerous design and architecture exhibits internationally.
In 2000 a solo exhibition on Inside Outside’s work was organised at the Storefront for Art and Architecture in Soho, New York, for which Dutch graphic designer Irma Boom created Blaisse’s first publication, the Movements, 25% catalogue. The first monograph on the work of Petra Blaisse / Inside Outside has been published in February 2007 by NAi Publishers and was reprinted by The Monacelli Press, a division of Random House Inc. New York, October 2009.